The O'Gara x LAFW show guide was designed and distributed at the Fall/Winter Fashion Presentation at Columbia Square to an audience of 1,200 attendees.
Koalas are known to be harmless creatures that inhabit in the coastal regions of Australia. In 2012, its population decreased by 40% from the previous year due to environmental changes in their habitat. Its sudden drop in population forced the International Union for Conservation of Nature to list their existence as “vulnerable.”
The silkscreen print was designed to raise awareness on this issue while also creating an aesthetically pleasing artwork. This piece was screen printed onto a matte black French paper using grey and silver permaset inks.
Following the ‘Charlie Hebdo’ terrorist attack, a new movement of solidarity has emerged advocating freedom of speech. However, the French Government continues to censor religious and expressive freedom from the public. The Republic of France restricts Muslims and Jews from expressing their faith by banning kippahs and burkhas, and has prosecuted people for hate speech. The brand of ‘freedom’ that the French government promotes is shaped by their prejudices, and differs from what the French citizens perceive.
As a French citizen, participating in the Charlie Hebdo movement led me to ask the question: What if I could raise awareness around the contradictory views of free speech between the public and the government? What if I could graphically portray this double standard?
During the Atelier Populaire Movement in 1968, students and strikers used the Political Poster as a means to communicate their opposition to the Charles De Gaulle government’s control of the media. Posters have been used as the voice of the public to express complex ideas in a simplified art form, and its medium allows the ideology to stand the test of time.
Using this premise, I created a poster campaign to inspire activism amongst the youth by clarifying the double standard of free speech in France. The placement of the posters in the gallery recreates the environment of the Atelier Popular Movement where the public would hang their own posters in the streets of Paris to spread their ideologies.
In 2014, the H.R. 4341 Bill was proposed to Congress by the Federal Trade Commission. The bill was introduced subsequent to the overuse of photoshop and misrepresentation for the promotion of commercial products in the media, specifically altering characteristics of faces and bodies of product models.
The following Public Service Announcement was designed to raise awareness of this issue and gain more supporters for the H.R. 4341 bill. In order to create a mass appeal, the advertisement was made on three different platforms: full-bleed magazine pages, website banner, and on a billboard.
The following pictures show the design solution and their placement in the real world.
The Diplo mock-up poster was created for RECESS: Music & Ideas Festival, a company that brings together successful entrepreneurs, the coolest new startups and the hottest acts in music to inspire the next generation of world changing entrepreneurs.
The print showcases the use of illustrator, photoshop, and typography. Different versions were presented to give a wider range of choices.
Inspired by Shepard Fairey.
The A+D Architecture and Design Museum was established in Los Angeles to exhibit progressive architecture and design while also showcasing the work of regional, national, and international designers. The non-profit organization raises awareness on contemporary issues in architecture, urbanism, and design through educational and community programs.
The following designs transforms the A+D website into a responsive website that could be viewed differently and efficiently through three mediums: the computer, tablet, and smartphone. Its redesign allows for easier navigation interface for users.
In 2013, Outkast announced their reunion tour by headlining the Coachella Music Festival. Big Boi and Andre 3000 have played a pivotal role in the history of hiphop, and it was the first time the duo performed together since 2007. The Wes Wilson inspired psychedelic poster was created to commemorate the epic comeback of the hiphop legends.
The Wild Track Boyz, produced by Reel Spooky Productions, is a web series created by Bob Ertel, John Castle, and Andrew Nunes. As part of their title sequence and promotional purposes, the concept was to design a logo that encapsulated their style of genre. Two versions were designed to allow flexibility in its placement.
Below is the pilot episode of The Wild Track Boyz.
Paying homage to the best basketball player currently in the association, Dwyane Wade.
Inspired by Shepard Fairey.
Silkscreen print of an astronaut in space. The print has a total of seven layers of permaset inks.
In Polynesian customs, tattoos demonstrate strong ties to one's culture, and its intricate geometric patterns have been used for two thousand years. Each symbol represents a part of the individual’s life as well as denoting one’s rank and status.
The Samoan Table Print was inspired and dedicated to my Polynesian friend. Each symbol was taken from his arm-sleeve tattoo and screen printed onto an 8'x8' circular wooden table.
As part of the rebranding process, I took a struggling company in order to reshape their public image. British Petroleum has made headlines in the past decade primarily for their incident in the Gulf of Mexico, costing them nearly $46 billion in reparations and penalties. By rebranding their logo, it is important to develop a new identity by repositioning the brand in the minds of consumers, investors, and competitors.
The finalized logo was inspired by British Petroleum’s recent stride towards eco-technology that relied on crops as a source of biofuel. It depicts a circular life form of energy that is powered by eco-friendly resources. The lines evoke a movement that portrays as if the logo is rotating, showing how the company will keep moving forward despite hardships they have recently faced. The color choice was kept the same not only for its ‘natural’ color scheme, but to also allow the logo to stay somewhat similar to its previous one.
The following images show two versions of the company logo, a full style guide, and its practical use by placing them in business cards and e-mail footers.